д-р Емел Пентова

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д-р Емел Пентова
E-mail epentova[at]gmail.com
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Емел Пентова заема длъжността "Бранд мениджър" в ГлаксоСмитКлайн

Emel Pentova currently works as a Brand Manager at GlaxoSmithKline Consumer Healthcare, responsible for oral care brands, like Sensodyne, Aquafresh, Parodontax, Corsodyl and Biotene for Adriatics & Balkan region. She develops local brand strategies and initiates activities consistent & relevant with brand equity i.e. product architecture, segmantiton and positioning. As a brand manager for global brands, she adapts global concept, develops sales forecast, meadia palnning and shooting of TVCs of the brands. Her prevoious experence was also as a brand manager at Ficosota Syntez and Carlsber Bulgaria, where she managed succesfully leading categories in the country’s fastest and rapidly growing consumer products company (Ficosota Syntez), replicating its phenomenal success across the region.